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Vertellus Launches New Web Site, Reveals New Tagline

Enhancements emphasize specialization, functionality and accessibility

(April 23, 2014, Indianapolis, Ind.) – Vertellus has launched a new web site that reflects the company’s continued growth in North America, Europe, and Asia. The web site is part of an enhanced brand identity that builds upon the company’s reputation as a global leader in the specialty chemical industry and is complemented with the tagline, “Smart Chemistry. Our Specialty.TM” Beyond design and aesthetic enhancements, the newly launched web site delivers improved user functionality and easier site navigation across a spectrum of platforms.

Located at www.vertellus.com, the web site provides online visitors with an introductory overview of the company’s leadership in specialty chemicals serving several attractive market areas including agriculture, C.A.S.E. (coatings, adhesives, sealants, elastomers), industrial specialties, nutrition, personal and consumer care, pharmaceuticals and plastics and polymers. Site visitors can quickly “drill down” to very specialized product and application information by using a convenient browsing tool on the product page. The tool allows the site’s online visitors to browse by product or application. “The Vertellus web site focuses on delivering straightforward, easy to access information for very complex and specialized inquiries. Whether our customers are looking for a highly targeted pyridine derivative or a natural and renewable castor or citrate solution, our objective is to efficiently and accurately deliver the information our customers seek,” said Vertellus Global Sales Director Mark Lewis.

The new vertellus.com brings attention to Vertellus’ global presence by giving site visitors visibility to career opportunities and trade shows worldwide.  In addition, the new site allows for friendly viewability with multiple electronic devices. Improved access across a range of platforms delivers a better user experience for customers working in a breadth of environments across the globe. “Our customers require easily accessible and highly specialized information regardless of their location or the device they use to access the data,” Lewis added.

From a brand perspective, the modernized web site welcomes visitors to a fresh and creative deisgn that conveys the company’s commitment to innovation and technology along with the wide spectrum of industries it serves. Lewis said that the new web site is one example of Vertellus’ efforts to improve brand identity and highlight the company’s presence in the specialty chemicals arena.