Vertellus Enhances Relationship with Distributor Orffa International
Strategic expansion will serve customers in Russia, Africa and Middle East
(May 23, 2014, Indianapolis, Ind.) –Vertellus and its distributor partner Orffa International have expanded their strategic relationship to better serve niacinamide (Vitamin B3) markets around the globe. The agreement, effective May 19, 2014, will position Vertellus to effectively and efficiently meet the needs of niacinamide customers across an expanded geography, including Russia as well as parts of Africa and the Middle East.
The new agreement builds upon a relationship dating back to 2002, when Vertellus appointed Orffa as the European Union (EU) distributor of its animal nutrition products, including niacinamide. Vertellus Nutrition Business Director Bernie Szalkowski said the expanded relationship and additional geography addresses robust demand for niacinamide in emerging and existing markets around the globe.
“Vertellus and Orffa have built a strong relationship over the past decade and Orffa’s technologists continue to provide exemplary support and customer service. As Vertellus’ distributor, Orffa plays an integral role in getting niacinamide solutions to the markets we serve. We look forward to partnering with Orffa to expand and deepen our market presence,” said Szalkowski.
Orffa International is a major marketing and distribution organization connecting specialty products to the needs of businesses in the animal feed and pharmaceutical industries. Maarten Breukink, General Manager Ingredients of Orffa, said that the addition of niacinamide to Orffa’s portfolio in these regions combined with a professional team of scientific experts, makes Orffa a one-stop supplier for customers who need value-added specialty products and services. “This agreement improves Orffa’s position to effectively serve the animal nutrition market where knowledge, technical skills and commercial competence are essential,” Breukink said.
Orffa’s central warehouse in the Netherlands is strategically supported by a network of satellite stores throughout Europe and in the Middle East. “Orffa is committed to delivering efficient product delivery solutions that meet the needs and requirements of every local market,” Breukink stated.